Customer-focused retail and sales professional with experience in Apple product sales, telecommunications, trade-in operations, e-commerce fulfillment, and retail operations within a premium retail environment. Proven ability to exceed sales targets, manage high-value transactions, and deliver exceptional customer experiences. Recognized as an Apple Champion and Apple Teacher with strong expertise in the Apple ecosystem and solution-based selling.

• Delivered personalized consultations and recommended suitable Apple products, accessories, and services based on customer needs and lifestyle
• Consistently achieved and exceeded sales targets through solution-based selling and customer engagement
• Demonstrated strong knowledge of the Apple ecosystem including iPhone, Mac, iPad, Apple Watch, AirPods, and Apple Services
• Assisted customers with product setup, demonstrations, data migration, and ecosystem integration
• Managed POS transactions, inventory accountability, and daily retail operations in a fast-paced environment
• Recognized as an Apple Champion through Seed / Apple Sales Coach for product knowledge and sales performance

• Led trade-in operations for the Switch Village Mall outlet and coordinated with two official trade-in partners
• Managed device inspections, quotations, records, shipments, promotions, and operational escalations
• Conducted staff briefings on system updates and SOP changes
• Successfully processed 259 trade-in devices with an estimated total value exceeding RM250,000
• Maintained zero compliance or misconduct cases related to trade-in transactions

• Led Maxis device bundles, mobile plans, and promotional campaigns
• Successfully completed 194 device and plan transactions with a total value exceeding RM300,000
• Provided customers with suitable plan recommendations and ensured accurate activation processes

• Managed daily operations across Shopee, Lazada, TikTok Shop, and Shopify platforms
• Processed, packed, and fulfilled 1,000+ customer orders and transactions
• Identified pricing discrepancies and coordinated corrections with e-commerce administrators and management teams

• Managed customer inquiries and online sales transactions
• Converted leads into sales through relationship-building and effective communication
• Maintained accurate sales records and conducted customer follow-ups to improve retention

• Apple Teacher Certification – December 2024
• Apple Champion – Seed / Apple Sales Coach
• Managed trade-in transactions exceeding RM250,000 in annual value
• Managed Maxis device and plan transactions exceeding RM300,000 in value
• Processed over 1,000 e-commerce orders and transactions

SMK St. Theresa
Sijil Pelajaran Malaysia (SPM) – Business Management Stream | 2018 – 2022

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